juniorkickstart

POP.

What makes a design appealing to someone? Why do people buy t-shirts that have graphics on them? Obviously because they can be cool, but why are they drawn to them?

There are a lot of things that go into the composition of a design. And as boring as that sounds, it is something you have to understand very well to succeed in that kind of business! Knowing your buyers. You want to know if a guy or girl will be buying this, or both. What colors are "in" and also the demographic of your buyer. Are they teen or adult? Hipster or teenybopper?

Unisex designs

We can start with this design for my brothers band, A Rocket to the Moon.
This is a good example of a unisex design. Both guys and girls will like this. It has a pretty wide age demographic, too. It isn't very limited as far as buyers go. I didn't plan it that way, but I guess it just worked out, ha.



And ladies...

Here is one that is much more limited with age and gender. I did this one with a younger girl crowd in mind. It really is easier to design for girls. You just need bright colors, hearts or swirly text, and a cute subject. This shirt is obviously aimed towards the young to teen girl market. The "juniors" market.



Gotta draw 'em in.

Guys are much harder to work for. A good example for this would be a shirt I did for a UFC line that was focusing on different countries. This is pretty obviously pointed right at the male market. Black shirt, strong brushed metal texture, and strong colors. Since guys typically shop less than girls, as a designer, you have to make dudes want the shirt.



That is a pretty easy overview of guys, girls, and unisex design.